Testimonial: Captain Cook Tavern

About The Cook
The Captain Cook Tavern is a large venue with three bars, and approximately 30 staff working on a busy Saturday night. It is extremely important with so many staff working, that the General Manager Stu Munro can easily track each of his staff members performance behind the bar. With 80% of the businesses turnover coming between 11pm and 3am on a Thursday and Saturday night it is important that all of them have the ability to work at a high level of speed to ensure sales are maximized.

About Loaded
Not only does loaded graph sales per half hour for the outlet but it also does so for each staff member, so staff members performance can easily be compared.
The discounts each staff members are giving out can also be individually monitored. If a staff member seems to be giving out more discounts than normal, management can drill down to each transaction to see if the discounts were legitimate or not.

Results
By publishing the reports of each staff members sales on a Thursday and Saturday night, Munro’s best bar tenders now serve at $420 every half hour, versus $380 when it was first put in. Most importantly however, by identifying the slowest bar tenders he has been able to have them re-trained and the gap between the fastest and slowest bar tenders has reduced significantly. Before Loaded was introduced the outlet would turnover between $1,600 to $1,800 per half hour. After 6 weeks the outlet was consistently turning over between $2,000 and $2,200 every half hour, a 15% increase in productivity. This equates to $2,000 - $3,000 of extra turnover on a busy night.

Munro also worked with his managers to identify staff members that were discounting illegitimately. Throughout a shift the managers were told to monitor each staff members discounts and if there were any staff members that had high discounts the manager would go through each transaction to find out why the discount was given. Munro found that the biggest problem was with staff members giving out staff discount (30% off) to people that were not staff. To eliminate this Munro cut all staff discounts for a month as it was clear it was being abused.

Following the month of no staff discounts, the amount of discounts given out was reduced by 55%.

Staff Discounts
Month before no staff discount - $2,100
Month after no staff discount - $900